Increase Sales with Text Messages
October 16, 2015
Text, or SMS, messages have the potential to play an important role in your salon or spa business. Text messages have a 98% open rate, with the majority of the recipients reading it within three minutes! Take advantage of text messages in these four methods to increase your revenue:
Remind Clients to Book Appointments
Your clients are busy and often juggle a heavy schedule. As they leave your salon, they may not know their future availability when you ask them to book their next appointment. Send a quick thank you via SMS the day after they come in and remind them to check their calendar and book soon. If you don’t hear from them in the next few weeks, you can send another text message without seeming too aggressive.
Reduce No Shows
Clients not showing up for their appointments can be costly for a salon or spa as they create a gap in your schedule that is difficult to fill. Reduce their frequency by confirming appointments with a text message. Insight Software can be set to automatically send confirmations and reminders prior to appointments. Clients can respond in seconds via SMS.
Fill Empty Slots
For those situations when clients cancel, you still have an opportunity to fill that slot. It only takes a few seconds to write your message and it will reach your clients before any email or social media post. Be sure to send it only to relevant clients. For example, contact any clients who may have mentioned they want an appointment as soon as possible, who always go to the available service provider, or who frequently get a service that fits within the time slot. Also skip those who have visited your business in the past few week or two. If there is really short notice, consider offering a discount to whoever takes the time slot.
Create Loyal Customers
Show your clients that they matter! Keep track of details like birthdays, anniversaries, and last-in dates. Craft a special message targeted to them. For your other marketing messages, ensure that they are relevant to your audience. If you provide a special offer or announce a product arrival, filter recipients to include only those clients who have previously purchased the applicable service or product. Occasionally you can include other clients as well to make them aware of other products or services, but be careful not to annoy them with multiple irrelevant messages.
Insight Deluxe Cloud gives you the power to filter clients and send them personalized text messages based on last-in dates, client categories, service/purchase history, and much more.