Get a Step Up on Your Competitors
April 19, 2017
What is your competitive advantage over the other salons & spas in your community? To answer this, consider what attracts clients into your business for the very first time and what influences their decision to return. Is it your employees, services, location, and/or pricing?
While there are countless variables that affect your success, take a look at five ways Insight Software will help your business to stand out among your competitors.
1. Brand Awareness
Insight offers a built-in email marketing system to create branded e-newsletters and help you stay at the top of your clients’ minds.
Hair salons can share beauty tips and DIY styling tutorials while spas may choose to include wellness articles and recipes. You can also feature seasonal services or include promotional offers.
Rather than including all the content within the email, simply provide an excerpt and then link to the full article on your blog or website. Most importantly, remember to include a “Book Now” call-to-action that links to your online booking site.
2. Online Booking
Give clients the convenience of booking their appointment online at any time, even when your business is closed. Clients will no longer be frustrated with waiting 10 rings before someone picks up or with waiting for a call back after leaving a voicemail. Plus, you can focus more on clients as you won’t need to stop what you’re doing as frequently to answer the phone.
Furthermore, online booking with Insight Software also allows clients to view their accounts – service/purchase history, gift card balances, loyalty points – and update their profiles – contact details and preferences.
3. Customer Relationship Building
Sometimes a haircut is just a haircut. What is more important to most clients, however, is the experience and service they receive. By providing a great experience and ensuring that clients feel valued and cared for, they are much more likely to stay with your salon or spa for a long time.
With Insight Software, you can store contact details, color formulas, photos, and other notes. This will enable you to send relevant and personalized offers to clients, in addition to impressing them by preparing their coffee just the way they like it or by remembering to ask about their recent vacation.
Take it a step further and show your appreciation by rewarding customers for their loyalty. For purchases, referrals, and reviews, offer loyalty points which they can then redeem at a future visit.
4. Reminders & Confirmations
Couldn’t get a client to prebook immediately after a visit? Send an email or text message a couple days later to request feedback and to remind them to book. A few weeks later and still no appointment? Send another message to get them back in:
“It’s been 4 weeks since your last visit. Give us a call or book online now to save the date and time that works for you!”
With Insight Software, you have the ability to create automated campaigns that will send out emails (or texts) just like the one above. Target client segments based on their last appointment date, upcoming appointments booked, purchase history, stylist, referral source, or birthday.
No one benefits from a missed appointment. The client doesn’t get their hair or nails done, and the salon loses out financially (missed revenues while still needing to pay staff). With Insight’s appointment confirmations, prevent no-shows by automatically texting or emailing clients to confirm upcoming visits.
Manage your business and send text messages for one low monthly price with an Insight Deluxe Cloud subscription.
Retail sales have the potential to contribute significantly towards a salon or spa’s sales revenue, especially since products typically offer higher profit margins than services.
With Insight’s inventory management system, you can make sure you always have enough stock. Don’t lose out on sales by running out of products. More importantly, save yourself the embarrassment of not having the necessary supplies to finish a service. Keep track of inventory counts in real-time and instantly build your next purchase order.
Finally, the reporting functions give you insight into which products are selling and which are not. By identifying these trends, the business will know whether they should replenish stock levels or bundle a few products together to make room for new merchandise.
Insight Software will help you raise brand awareness, improve client relationships, increase bookings, and grow retail sales!
Still looking for more? Insight will help improve productivity and efficiency with features like payroll, employee scheduling, product and service management. Whether you operate a multi-location franchise or rent a single chair, Insight is the solution for you.
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